We’re happy to have been featured in Sammy Andrews (CEO of Deviate Digital)’s column, Viewpoint, in Music Week.
Welcome to the first of many columns I’m going to be writing for Music Week. Expect a mix of futurology, topical digital debates and perhaps the occasional swear word if I’m in full-on rant mode!
I thought I’d kick off my first column with the recent news that Spotify is testing direct artist uploads. It’s the latest in a series of moves and shakes at Spotify that I heavily suspect are part of a wider play.
Direct content upload is far from a new idea. YouTube, SoundCloud and even Pandora have all had this function for years (along with content ID systems that Spotify will now have to deploy when this rolls out widely) but, as Spotify currently claims 36% of the global music streaming market, this is a significant development that will undoubtedly impact artist deal decisions going forward.