Welcome to Mark Adams, Head of Music Partnerships

We are so excited to welcome Mark Adams to the FeedForward AI team. A leader in the British music industry who specialises in music programming, video curation, DSP partnerships and label relations, he was previously Director of Music Programming at The Box, a joint venture between Channel 4 and Bauer media.

At The Box, he was instrumental in launching new digital channels based upon famous EMAP radio and magazine brands; these included Q, Kerrang!, Kiss and Smash Hits. With a passion for new music and a wide appreciation of genres, Mark was pivotal in identifying songs and talent to amplify across the network, helping to launch the careers of the likes of Coldplay, Linkin Park, and Craig David. The Box became a joint venture with Channel 4 and Bauer in 2007 and 4Music was launched soon after, quickly becoming the number one music TV channel in the UK regularly reaching 8m viewers per week with a powerful combination of music programming and entertainment shows.

We are thrilled to have Mark as part of FeedForward AI, where he’ll be helping to develop AI-powered services that support music discovery & curation. He’ll ensure that AI is developed to support artistry, curation, and the excitement of discovering new music.